EasyJet hit by its own weapons of mass distraction

Monday, 23 Jun, 2003 0

Yet another chance to scoff at no-frills carrier’s advertising tactics

Finally, a chance to have a good laugh at the expense of EasyJet, if that appeals to you.

The no-frills carrier has been the target of much criticism in recent weeks, mainly because of a series of adverts featuring soccer star David Beckham. Now, another advert showing a pair of breasts and bearing the caption “Discover weapons of mass distraction … lowest fares to the sun” appears to have caused yet more embarrassment.

The Sun newspaper (well, who else?) decided to find out exactly who the cleavage belonged to, and it was not long before its investigative team uncovered its owner, a model by the name of Vanessa Upton. Bizarrely enough, she reportedly had no idea that the cleavage was hers as the photo had been taken a while ago and she had not recognised the breasts as her own.

But it was Vanessa’s reaction to the discovery that amused The Sun; it appears that she is hardly EasyJet’s biggest fan. She told the newspaper: “I’ve lost count of the times they have double booked the flight. More often than not there are delays.” The Guardian, reporting the tale, quips: “How perfect that her boobs have blown up in EasyJet’s face.”

A spokeswoman for EasyJet told News From Abroad that Ms Upson has travelled several times with the carrier this year and that the longest delay she has suffered is 20 minutes. She added: “It is unfortunate that she feels this way.”



 



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