EasyJet reports rival low cost airline to advertising watchdog
Norwegian Air Shuttle has been investigated by the Advertising Standards Agency following a complaint from rival EasyJet.
The advertising watchdog found that the airline has been misleading when it promoted a three day sale to the Algarve, Nice and Palma from £10 one way including taxes.
This was because it was only applicable to the outbound leg of a return journey and flights leaving from Gatwick.
But it did not uphold the complaint that the Norwegian Air Shuttle flights were not available at the advertised price.
The ASA found the availability of seats at the advertised rate during the promotional period significantly exceeded 10% of overall capacity.
The watchdog said: "We considered that, while the ad made clear that the price was applicable only to one-way bookings, the requirement for this one-way journey to originate from London Gatwick Airport was a significant condition of the sale promotion and therefore constituted material information on which consumers would base their decisions.
"Given that the web page did not expressly state this information or direct the user to another page where it was prominently stated, we concluded that the ad was likely to mislead and had breached the Code."
Diane
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