Egypt’s largest hotel group rebrands
-Jaz collection is now Jaz Hotel Group –
Cairo, Egypt – July 5th 2018, Egypt’s largest hospitality chain is reinforcing its presence with a new brand name presenting "JAZ HOTEL GROUP". We are thrilled to announce the new modernized logo as part of the ongoing development. We have set foundations that evolved over the years, and we have refreshed our look to reflect who we are today. We analyzed our values as an organization and created a brand identity that reflects those values.
The new identity leverages the powerful, brand equity of the Jaz brand name to drive more awareness in the marketplace, increase marketing efficiency and expand the range of experiences offered to our customers. The launch of the group’s new identity is a significant milestone that will quickly broaden the position of the brand. The new identity offers a strong, consistent and focused brand identity.
"The rebranding represents Jaz Hotel Group long-term commitment to evolve Jaz Hotels from a strong regional player to a globally recognized brand with international appeal" Said Alaa Akel, CEO – Jaz Hotel Group.
The exceptionality of Jaz Hotel Group lies in the renowned service standards that the brand is famous for & its products’ diversity; catering for ultimately every holiday need and taste. From affordable yet exciting vacations at four star resorts to unbound luxurious stays at five and five star deluxe ones, , family oriented properties & facilities to serene properties designed exclusively for couples. Jaz has it all to your heart’s content!
ABOUT JAZ HOTEL GROUP
Jaz Hotel Group is the hospitality arm of Egypt’s largest travel corporation "Travco Group International". Factually, the "Jaz Hotel Group" Chain is one of the biggest and premier hotel ownership and management chains in the Middle East, currently operating more than 40 properties in Egypt, Tunisia, and the UAE under the flagship of "Jaz at the Beach", "Iberotel Hotels & Resorts", "Solymar". In addition to "Jaz on the Nile" & "Travcotels" vast cruise ships’ fleet.
For further information please contact:
Jaz Hotel Group
Communications & Public Relations Department
E-mail: [email protected]
Stephen Milton
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt