Emerald Waterways brand relaunches in Australia
Scenic group will officially unveil the Emerald Waterways river cruise brand in Australia.
Evergreen Cruises & Tours has been marketing the Emerald Waterways river cruise brand in Australia for the past five years.
It will be officially rebranded to Emerald with the same river cruise product and pricing.
"Like Evergreen, Emerald Waterways has always promised exceptional value river cruising. Having successfully launched in New Zealand two years ago, it makes sense to introduce Emerald Waterways as a standalone brand in Australia," said Anthony Laver, Scenic group general manager, sales and marketing.
Emerald Waterways operates a fleet of nine Star-Ships in Europe and South East Asia.
In 2021, it launches Emerald Azzurra, a new super-yacht which will sail in the Mediterranean and Red Seas.
A new localised Australian website for Emerald Waterways will roll out soon.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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