Emirates Airline facilitates trade relationships

Monday, 15 Jun, 2006 0

Emirates Airline has welcomed recent DHL Export Barometer figures which indicate 62 per cent of Australian exporters expect the Middle East to increase orders in the coming year.

Emirates believe exports from Australia to Dubai and the greater Middle East are poised for even stronger growth in 2006-07.

“All evidence is pointing to record exports and that is very good news for Australian producers, manufacturers, exporters and holiday makers,” said Mr Ram Menen, Emirates’ Divisional Senior Vice President Cargo.

Since entering the Australian market 10 years ago, Emirates has been a key driver in the growth of Australia’s multi-billion dollar trade relationship with the United Arab Emirates (UAE) and Middle East region.

The UAE is Australia’s second largest trading partner in the Middle East with total trade in goods and services of A$3.5 billion in 2004-5. The UAE accounts for around 60 per cent of Australia’s total trade in services with the Middle East. In 2004-5, Australia’s merchandise trade surplus with the UAE was A$454 million.

Since Emirates first started flying to Australia in 1996 many business relationships have developed between Australian and Middle Eastern companies. Emirates Airline has made trade to the Middle East more accessible, exporting tonnes of quality Australian seafood, fruit, fresh cut flowers and meat to the region every year, which equates to hundreds of millions of dollars of revenue for Australian suppliers.

“Facilitating the export of goods between Australia and Dubai and beyond is an important part of our relationship with the Australian business community. In fact, many of Dubai’s leading restaurants request fresh seafood and vegetables from Australia,” Mr Menen said

Between 1996 and 2005, Emirates carried over two and a half million passengers on its Australian flights and is looking forward to developing and strengthening its relationship with Australia into the next decade and beyond.

According to recent figures released by Tourism Australia, inbound arrivals from the Gulf were up 14 per cent in 2005 from the year before, including 22,444 visitors from the UAE.  Ten years earlier, that figure was just 3,263.

Travellers from the Gulf grew 14 per cent in 2005, with an average length of stay of 31 nights and a total trip expenditure of AUD$6,713, an increase of 16 per cent from 2004.

“Emirates values highly its relationship with the Australian community and continues to place a strong emphasis on expanding its global route network to benefit travellers, and facilitating relationships for continued export growth out of this market,” said Mr Eddie Lim, Emirates’ Area Manager Australia.

In March this year Emirates signed a three-year partnership with Tourism Australia to boost tourism from Germany and the Gulf Countries, capitalising on the airline’s Official Partner status of the 2006, 2010 and 2014 FIFA World Cups.



 

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Graham Muldoon



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