Emirates extends warm welcome to WA
With Emirates receiving additional traffic rights to the four major cities in Australia, HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive Emirates Airline & Group, received the Hon. Sheila McHale MLA, Western Australia Minister of Tourism earlier yesterday, with discussions centred on future plans and tourism initiatives between the UAE and Western Australia.
Western Australia is of special importance to Emirates, with the airline serving Perth with double dailies and Emirates Holidays featuring the region extensively in its World of Choice brochure.
[Pictured: HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive – Emirates Airline & Group, received the Hon. Sheila McHale MLA, Western Australia Minister of Tourism.]
Emirates Holidays’ efforts to promote Australia have lead to a dramatic 23% growth in its tourist numbers to the country in 2006-07 and the division also holds joint promotional activities with Tourism Western Australia, which has been well represented at their brochure launches through the years.
The new Asia & Australasia – World of Choice brochure, which will be unveiled at the end of the month, devotes 35 pages to Australia, with Perth featuring two dream getaways – a round trip tour which starts in the city and winds down Margaret River, Pemberton and Albany and The Outback Tour, which has fired the imagination of holidaymakers, going from Perth to Goldfields, Great Victoria Desert, Ayers Rock, Kings Creek Station, and Alice Springs.
Emirates’ services to Perth have kept pace with the demand, with the airline launching flights to Perth in August 2002 with four flights per week, going on to become a daily flight in May 2003.
[Pictured: HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive Emirates Airline & Group, and (second from right) Maurice Flanagan, Executive Vice Chairman, Emirates Airline & Group, seen with (third from left) Hon. Sheila McHale MLA, Western Australia Minister of Tourism earlier today. Also in the photograph are (from l to r) Veronica Jeffery, Chief of Staff; Richard Muirhead, CEO of Tourism Western Australia; and Pankaj Savara, Regional Director, Western Australian Trade Office – Middle East and North Africa.]
The Dubai- Perth flight was the first ever non-stop connection between the Middle East and Australia and in March 2006, Emirates launched four additional weekly flights, which increased to a double-daily service in September 2006.
In December 2006, Emirates increased its capacity to Perth, upgrading EK421 from an Airbus A340-300 offering 267 seats to a Boeing 777-300ER with 364 seats, a jump of 36%, with a total of 654 seats available daily between Perth and Dubai and more than 2,000 people per week travelling to Perth on Emirates flights.
In February 2006, the airline opened the Emirates Lounge for First and Business Class passengers at the Perth International Airport.
Report by The Mole
John Alwyn-Jones
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