England attraction visits still well below pre-pandemic level
VisitEngland’s annual report shows visitation to attractions still remains below pre-pandemic levels.
It published its 2023 Annual Survey of Visits to Visitor Attractions which finds visitor numbers are recovering but still significantly down on 2019.
Overall, visits to attractions in England were up 11% in 2023 compared to 2022 although still 28% down on 2019.
VisitEngland Director Andrew Stokes said: “It’s good to see continued growth in visits to our attractions but there remains ground to be covered.”
The survey collected data information from 1,513 English attractions.
It shows the return of overseas visitors and an increase in school trips in 2023 has fuelled the increase but domestic visits fell slightly by 2%.
Most regions saw admissions grow between 4-8% with London seeing 26%, largely by international visitors.
Overall, the number of attraction visits in London is down by 22% on 2019.
The Tower of London remains the top ‘paid for’ attraction in England, with 2.8 million visitors.
Kew Gardens follows with two million visitors.
The British Museum is the top ‘free attraction’ with 5.8 million visitors, with the Natural History Museum in second.
“These statistics give us a window into the challenges that many of England’s attractions are still facing, but it’s encouraging to see that numbers of visits are slowly climbing,” Historic England CEO Duncan Wilson said.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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