ETOA, ETC launching joint tourism initiative in China
The European Tourism Association (ETOA) and the European Travel Commission (ETC) are set to showcase European tourism to the China travel trade.
They will each promote Europe in China during May 2024.
On the 24 May 2024 the China European Marketplace (CEM) will take place in Shanghai organised by ETOA.
This enables European tourism suppliers to network with and have one-on-one meetings with Chinese outbound tour operators in a one-day workshop.
On the 27-29 May ETC will host a Europe stand showcasing European destinations at ITB China in Shanghai.
Tom Jenkins CEO of ETOA said: “ETOA members are anticipating a recovery of nearly 50% of 2019 volumes by the end of 2023, and an acceleration of demand thereafter.”
Many are talking about seeing similar volumes to pre-pandemic by 2025-6. It is planning for this period that will form the basis of discussions at CEM.”
“China has now extended visa-free visits to nationals of the Netherlands, Spain, Germany, France and Italy. This is enormously helpful in attracting delegates to these events.”
“Speaking for both organisations, I know that we regard the tourism ties between China and Europe as being crucial not only commercially but culturally,” said Eduardo Santander, CEO of ETC.
Related News Stories: ETOA and ETC launch joint initiative on China - ETOA - European ... Long-Haul Travel Sentiment Survey - ETC Corporate - ETC Corporate Press releases - ETOA - European tourism association | 1,100+ ... Europe Bets Big on Chinese Tourism with Year of Tourism, Industry ... ANNUAL REPORT 2016 ETOA and ETC Partner to Promote Europe Tourism in China in 2024 Chinese and Brazilian tourists look to Europe for summer visits - ETC Travel for a Brighter Future: An Overview of the WTA • Xianghu ... EDGE - International Lawyers on LinkedIn: On the 15th, 19th and ... Eduardo Santander Fernández-Portillo PhD - CEO/Executive ...
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers