Eurocamp to sell through trade for first time
Eurocamp is to start selling through travel agents as part of a relaunch which will see it drop its separate Keycamp programme and bring all its camping holidays together under one brand.
It will support the launch with its largest ever TV advertising campaign, which will break on Boxing Day.
Eurocamp said it had already seen strong growth in the UK over the past two years, with 2013 seeing double-digit growth compared to both 2012 and 2011.
Bookings for 2014 are up 10% year on year, it said.
The company said it was looking to attract new customers with its just launched holiday straplie ‘holiday liberation’.
Head of brand Chris Hilton said: "Holiday liberation is more than just a strapline – it’s based on a truth about what people love about our holidays.
"They set people free – not only from the daily grind, but also the constraints of other holidays, so they can enjoy the holiday experience that suits them best.
"Based on feedback this year, over 92% of our holidaymakers would book with us again, which tells us unequivocally that we’re in tune with what people need from a modern tour operator."
2014 will also see the launch of the Aspect, Eurocamp’s next generation holiday home which comes with large covered decking and modern features including dishwasher, wi-fi, and Bluetooth speaker and iPod dock.
Accommodation options include lodges, safari tents, tree houses and mobile homes.
Also new for 2014 is a Eurocamp Active sub-brand offering road cycling, climbing, walking and summer skiing from prime camp sites across Europe. The offering ranges from the provision of detailed cycling routes and maps, to guided and self-guided walks at varying levels, access to local ski resorts and accommodation close to Europe’s best climbing spots.
"Our aim is to inspire consumers by showcasing all the possibilities of a Eurocamp holiday, beyond the family holiday experience we’re so well known for," added Hilton.
" We’re thrilled to be doing this through the one brand, combined with the same high quality and great value that we’ve become synonymous with over the many years customers have been enjoying the Eurocamp experience. Furthermore, being able to offer that through and working with the trade for the first time makes it even more exciting."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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