Europe leisure travel rebounds
A leisure travel recovery is underway in France, Germany and the U.K., says a new report from PhoCusWright, as improved economic conditions boost vacation spending in all three markets.
The share of adults who took at least one vacation over the past 12 months jumped four percentage points in France (70%) and Germany (72%) over 2012.
In the U.K., the share increased three points, to 78%.
Consumers in all three markets report that vacations are a priority in their lives, more important than dining out, sports or electronics.
In addition to a larger traveler pool, consumers in Germany spent an average of EUR 206 more on vacations in 2013 than in 2012, and spending among U.K. travelers jumped EUR 283.
In France, however, annual household leisure travel spend dropped slightly year-over-year.
In addition to a larger traveler pool, consumers in Germany spent an average of EUR 206 more on vacations in 2013 versus 2012, and spending among U.K. travelers jumped EUR 283. In France, however, where trip spend lags the other two markets, annual household leisure travel spend dropped slightly year-over-year.
In addition to a larger traveler pool, consumers in Germany spent an average of EUR 206 more on vacations in 2013 versus 2012, and spending among U.K. travelers jumped EUR 283. In France, however, where trip spend lags the other two markets, annual household leisure travel spend dropped slightly year-over-year.
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