European Travel Commission selects DestiCorp for new media strategy
The European Travel Commission (ETC), with 33 European countries as members, has appointed consultants DestiCorp to work with its New Media Group to prepare and implement ETC’s new media strategy.
DestiCorp will also be playing a key role in organizing the Group’s programme of activities and events – including the E-business Academy and research studies.
Nick Markson, Vice-Chairman of the New Media Group and EU Policy Manager for the British Tourist Authority, said: “DestiCorp was chosen ahead of three other consultancies following the Group’s recent call for proposals. The selection board was impressed by the company’s grasp of destination marketing issues and their visionary thinking”.
Anna Pollock, Chief Executive Officer of DestiCorp, expressed the company’s delight at being awarded the contract and said: “The individual countries that contribute to Europe’s appeal as a tourism destination have much to gain from this collaborative approach. We’re thrilled to be involved and confident we can add value to this endeavour”.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025