European Travel Commission selects DestiCorp for new media strategy
The European Travel Commission (ETC), with 33 European countries as members, has appointed consultants DestiCorp to work with its New Media Group to prepare and implement ETC’s new media strategy.
DestiCorp will also be playing a key role in organizing the Group’s programme of activities and events – including the E-business Academy and research studies.
Nick Markson, Vice-Chairman of the New Media Group and EU Policy Manager for the British Tourist Authority, said: “DestiCorp was chosen ahead of three other consultancies following the Group’s recent call for proposals. The selection board was impressed by the company’s grasp of destination marketing issues and their visionary thinking”.
Anna Pollock, Chief Executive Officer of DestiCorp, expressed the company’s delight at being awarded the contract and said: “The individual countries that contribute to Europe’s appeal as a tourism destination have much to gain from this collaborative approach. We’re thrilled to be involved and confident we can add value to this endeavour”.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools