Eurostar to launch first pan-European campaign
Eurostar will launch its first pan-European advertising campaign on October 1 ahead of the London Olympics.
The London 2012-focused advertisements will mark the first time that Eurostar has shown the same TV ad in the UK, France and Belgian.
The campaign, created by Paris-based agency Leg, will focus on the role the train operator will play in carrying thousands of Olympic fans from the Continent to London to see the 2012 Games.
British musician Jarvis Cocker, the French film director Michel Gondry and the Belgian popstar Arno Hintjens all appear in the ad sharing their creative ideas.
Eurostar sales and marketing director Emma Harris said: “This new advertising campaign represents a change of direction for Eurostar. In the past our brand has been positioned differently in our different markets, but going forward our brand personality will be consistent wherever our customers interact with us.
“Eurostar has always connected people, cultures and places and our new strapline ‘Opening the Way’ has been designed to underscore this. People now think nothing of shopping in Paris for the day or lunching in Lille as they see Europe as closer than ever before."
The operator is hoping fans from across Europe, including Germany and the Netherlands, will travel to the Games by train.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026