Event: TOWARD 2002 conference
Leading figures in the travel industry will debate electronic distribution and customer connectivity across the booking chain at TOWARD 2002 conference in Las Vegas (7-8 May).
Key speakers at the event, which is themed ‘Connecting with the Customer’, include senior representatives from Atinera, Datalex, and Pegasus Solutions. Other panel members include speakers from electronic distribution companies Newtrade Technologies, Softvoyage, Logibro and Intracom.
Commenting on the subject of the conference, TOWARD’s executive director Vic Macchio said: “While the consumer is generally perceived as the ultimate customer, the travel agent is customer to the tour operator, the operators are customers to the airlines, hotels and car rental companies, and so on down the line.
“Electronic linkages at every juncture not only increase speed, efficiency and reduce operating expenses, but can actually improve customer service at the same time. TOWARD 2002 will shed light on the whole issue.”
Formed in November 2000 by leading figures in the US travel industry, TOWARD’s (Tour Operators and Wholesalers Achieving Real-Time Distribution) mission is to create global distribution standards for the international leisure travel industry by bringing together key players in the world of travel and technology.
Recently, the organisation announced its expansion into Europe with the opening of a new London-based office.
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