Eviivo running ‘Four in a Bed’-style promotion
Holidaymakers across the UK are being invited to pay what they think their stay in a B&B is worth, just like the Channel 4 programme ‘Four in a Bed’.
As part of National B&B Week on March 18-24, booking software provider eviivo is running a promotion where guests can book one of five B&Bs across the UK for the initial cost of £1 and then, when they leave, pay their hosts what they think was fair for their experience.
Properties will be judged on the quality of their food, cleanliness and entertainment, amongst other criteria.
"With National B&B Week on the horizon, we wanted to introduce the ‘Pay What You Think It’s Worth’ initiative to give holidaymakers the chance to tell us what they think of their stays," said Ed Goldswain, marketing director at eviivo.
The Pay What You Think It’s Worth promotion runs for one night stays between now and March 22 and must be booked by that date.
Rooms will be sold on a first-come first-served basis and must be made on the B&B’s website using the code NBBWeek.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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