Exciting new tourism book!
With 78 case studies personally researched during a round-the-world tour, a new textbook is aimed at bringing tourism right into the classroom for students as well as industry practitioners.
Readers will be fascinated to learn how a heli-skiing operator sells 7,000 trips a year with no advertising; how a new hotel chain is promoting itself in a virtual world; why educational tourism is attracting an increasing number of students; why tourists are keen to volunteer whilst on holiday; how the backpacker is getting older and richer; and how destinations are promoting experiences rather than products.
Written by Dr Simon Hudson from the University of Calgary, the book is called “Tourism and Hospitality Marketing: A Global Perspectiveâ€. Published by Sage in London, the book is aimed at both under-graduates and industry, with exciting case studies covering all sectors of the tourism and hospitality industry.
The majority of cases have been developed from personal visits and in-depth interviews conducted by the author. The case studies examine the marketing of diverse tourism products, such as sport and adventure tourism, nostalgia tourism, space tourism, wine tourism, educational tourism, and native tourism.
As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behaviour, doing marketing research, and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as Internet marketing, responsible marketing, and internal marketing.
You can order a copy now directly from the book’s dedicated website:
http://www.sagepub.co.uk/booksProdDesc.nav?prodId=Book231815
The website also has a list of contents and sample chapters. This is Dr Hudson’s fourth book, and you can contact him directly at [email protected]
Reader Contribution
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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