Expedia offers new low price guarantee
Expedia says it is offering the industry’s first comprehensive price guarantee offer.
The “Best Price Guarantee” covers air, car, hotel, vacation packages, cruise or destination services or activities.
If a customer finds a lower price elsewhere for the same travel service within 24 hours of booking via Expedia.com, the travel seller will refund the difference and provide a $50 coupon.
Expedia charges a $6 booking fee. So the offer, which is being launched in a new ad campaign, has to be at least $6 below Expedia’s price, including fees and taxes.
Expedia, the No. 1 online travel sellers, is clearly trying to neutralize pricing differences and compete on service.
Report by David Wilkening
David
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