Expedia to integrate HomeAway into main platform
Expedia said it will start integrating its inventory of holiday home rentals from subsidiary HomeAway into its main OTA platforms before the end of the year.
It will start testing the integration this year, Expedia Inc CEO Dara Khosrowshahi said during an earnings call last week.
"What we are talking about is a much more fundamental kind of integrated experience where someone who comes to an Expedia or Hotels.com and is searching for hotels, depending on length of stay, depending on weekday, weekend, etc., they are going to get a complementary mix of hotel search results and/or vacation rental results," Khosrowshahi said.
Currently HomeAway inventory is listed in a ‘vacation rentals’ menu on the main Expedia site which then links to the HomeAway platform.
Khosrowshahi says it will give the HomeAway brand a boost and offer more consumer choice.
"We think it’s a win for the consumer and it’s a win for our marketplace, and we’re pretty excited about the potential here," he said.
The company posted better than expected results with revenue up more than 30% in the third quarter.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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