EyeforTravel’s Asia Pacific conference line-up
SYDNEY – Experience and variety are the noticeable attributes in this year’s speaker line-up at the Sales and Marketing in Travel Asia-Pacific conference.
Over the next few weeks TravelMole will be profiling a selection of speakers from across the two-day programme (Nov 18-19) and providing a few words on the different topics each will be dissecting.
It’s a challenging and varied cross section of industry issues that find their way onto the chopping block of discussion this year.
Subsequently, the presenters need to be experts in their fields.
On day one Darrell Wade will be looking at the recent trend of consumers’ distressed buying mentalities.
Adrian Currie is the managing director for Booking.com in Australia and New Zealand, and will be leading delegates through the benefits of a comprehensive affiliate marketing strategy.
Currie opened an office for Booking.com in Sydney in 2008 to support local hotels and affiliates. Prior to this, he was CFO of Booking.com (formed from the merger of Active Hotels and Bookings, both acquired by Priceline.com in 2004/05).
Aileen Cobern is set to tackle the risky topic of pricing.
The GM sales & marketing for Choice Hotels Australasia, Cobern has been in the tourism industry for more than 20 years, 16 of those with Choice Hotels, for whom she has run million dollar campaigns, participated in a global loyalty programme and has been integral to her company’s growth and competitiveness in the changing online world.
Look out for more speaker updates coming soon, or visit www.eyefortravel.com/smapac to view more profiles.
Ian Jarrett
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