Fewer than one in seven booked last holiday in a travel agency
Half of Brits (47%) have not visited a travel agent in the past 10 years, while two in 10 have never visited an agency and less than one in seven booked their last holiday in one, according to new research.
The study, conducted by travel search engine Kayak.co.uk, found 20% of adults say they have never been inside a travel agent branch.
Amongst under 35s, the figure rises to 33% and increases to a 70% for under 25s. The average Brit last visited a travel agency six and a half years ago.
Nearly three quarters (73%) say they booked their last holiday online, 4% of which booked it on their phone, rising to 7% for under 35s.
The research reveals that less than one in seven holidaymakers (14%) booked their last holiday in a travel agent branch.
For under 35s, the figure falls to one in 10 (11%) and for under 25s, the figure is just six per cent.
Half of those surveyed who booked online said they did so because it was easier.
A third (31%) said they could find everything a travel agent has online, while 22% said they thought travel agents were more expensive.
Just 18% of Brits have been into a travel agent in the past year – either to book or to simply get advice. Of these, 38% said they talk to someone in person, while 25% feel more ‘reassured’ if someone else books it for them.
However, 15% admitted they just liked the experience and 13% went as far as to say they simply like the attention they get from those who work there.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025