First US official travel Web site launched
DiscoverAmerica.com, the United States’ first-ever official travel and tourism Web site, has been successfully launched with language-specific sites in the leading international travel markets, announced the Travel Industry Association (TIA).
“The Web sites target consumers in the five countries that account for 75% of all inbound travel to the United States: Canada (English- and French-speaking), Mexico, the United Kingdom, Japan and Germany. Interactive content for all 50 states, the five territories, dozens of cities and attractions, and official entry information from US government sources is presented in the native languages of each market,†said TIA.
DiscoverAmerica.com is the result of a cooperative agreement awarded by the U.S. Department of Commerce to the Travel Industry Association (TIA) in January 2007. The six websites took about 16 months to research, develop and build.
“Today the United States offers travelers worldwide a one-stop shop for travel planning and an official source of information on the diversity, beauty and spirit of America,†said Roger Dow, TIA’s President and CEO.
In addition to its wealth of destination content, the websites feature an interactive map, an activity finder that sorts popular trip activities, booking opportunities through in-market travel specialists and through Travelocity, travel deals in the US, and a Stories section for travelers to post authentic reviews and comments.
“TIA plans to grow DiscoverAmerica.com in coming months, adding more cities and attraction information. TIA also hopes to add websites for markets such as China, France and South Korea, among others,†the company says.
Strategic partners to DiscoverAmerica.com are American Express, Fodor’s, Translations.com and Travelocity Partner Network.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025