Five Star PR gets Garuda Indonesia
Thursday, 09 Apr, 2008
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Garuda Indonesia and Garuda Orient Holidays have appointed leading Australasia travel specialist PR consultancy, Five Star PR, to plan and manage public relations activities for the company throughout Australia and New Zealand.
In this role, Five Star PR will focus on continuing to build Garuda’s reputation amongst target audiences throughout the Southwest Pacific.
“Five Star PR has shown an insightful understanding of our needs for the Australasian market,” said Mr. Poerwoko Soeparyono, General Manager Australia & Southwest Pacific for Garuda Indonesia.
“We have selected Five Star PR for its expertise in travel and aviation and reputation of excellence in the industry.” “We look forward to working with them on a variety of programs to enhance our brand identity in the region,” he said.
Nicole Lenoir-Jourdan, Managing Director, Five Star PR said, “We are looking forward to working with Garuda Indonesia in Visit Indonesia Year 2008.”
“With outbound tourism currently enjoying such robust growth, and the market to Bali following this trend, it is an exciting time to be involved in this industry.â€
About Garuda Indonesia
Garuda Indonesia operates 50 aircraft including three B-747-400s, six A-330-300s, and 36 B-737s (300, 400, 500 and 800 Next Generation series).
Garuda Indonesia currently flies to 42 domestic and international destinations.
On 19 February, Garuda Indonesia signed a contract for the purchase of ten highly sophisticated Boeing 777 ER (Extended Range) aircraft which will supplement an earlier purchase order for fifty Boeing 737NG (Next Generation) series which will begin arriving next year.
In 2005 Garuda Indonesia began flying under new management, with a complete re-evaluation and restructuring of the company in order to improving operational efficiency, re-build financial strength, heighten customer responsiveness, and most importantly, renew and refresh the spirit of Garuda Indonesia. For further information visit www.garuda-indonesia.com
About Five Star PR:
Five Star PR was established in 2000 and is headed by the managing director, Nicole Lenoir-Jourdan. Five Star PR is a boutique public relations agency specialising in travel, tourism and aviation and is located in tourism hub, Manly.
MD, Nicole Lenoir-Jourdan has over fifteen years’ writing and communications experience. Her PR experience includes roles of over 10 years in the travel industry with Malaysia Airlines (Public Relations Manager Australia and New Zealand for four years) and Countrylink State Rail (Public Relations Manager).
She has also specialised in the fields of government public relations and sports marketing.
In 2000, Nicole was a joint media manager of the Olympic Torch Relay Media Centre.
Nicole has been elected as the Associates’ representative on the Australian Society of Travel Writers for three consecutive years and nominated as Communicator of the Year for five consecutive years.
She holds a BA (Communications) with majors in Public Relations, Professional Writing and Literary Studies as well as a Graduate Diploma in Marketing Management and a Post Graduate Diploma in Literature.
She has worked as a journalist including holding roles as travel editor Elle Cuisine, travel editor Yen magazine, columnist the Sunday Telegraph, columnist AFTA Traveller Magazine, Director of Travel at Australian Table Magazine and continues to freelance for a number of magazines.
Nicole has been published in an anthology of train travel stories, ‘Off the Rails’ published by Harper Collins and a children’s cook book, ‘The Wonderful Wizard of Borneo’s magic recipe spells’, published by Lansdowne Macquarie.
Garuda Indonesia’s National Marketing Coordinator, Jane Milojevic, has welcomed the appointment of Five Star PR and says “I look forward to working closely with the team at Five Star PR and to taking full advantage of their experience and contacts within the media and the industry.â€
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