Fred. Holidays launches biggest ever brochure
Fred. Holidays has launched its biggest-ever brochure, together with a new trade booking incentive.
Other agent resources include nationwide in-person training, themed gifts, webinars and a complete campaign pack designed to help travel agents drive new business.
Laura Wilson, head of business development at Fred. Holidays, said: “Many of the holidays featured are aspirational and unique, often unfamiliar to mainstream travellers so we are providing agents with the tools to confidently sell these holidays”
“Following the doubling in size of our business development team, we’ve seen over 100% growth in trade bookings. This momentum continues into 2025, with over 100 new agents already booking with us.”
The 120-page Crafted for the Curious brochure features tailor-made European and worldwide holidays built around cruising, rail and independent touring plus more.
It covers rail journeys, river cruises, cultural land tours and luxury ocean voyages and expedition cruises.
Brochure highlights include various first-time product launches:
St. Pölten, Vienna & Scenic Rail Adventures – An immersive rail journey
Vibrant Portugal: Lisbon, Porto & the Douro Valley – Fly-rail to one of Europe’s top destinations
Peruvian Highlights: Sacred Valley & Machu Picchu by train – Offering a more enriching route to the bucket-list favourite.
The new Crafted for the Curious brochure is being distributed to 500 strategic partners, and travel agents can order copies via BP Tradegate.
A digital version, along with additional sales assets, is also accessible via the Agent Portal.
To celebrate the brochure launch, Fred. Holidays is introducing a new trade incentive, Curiosity Rewarded, offering travel agents the chance to claim up to £1,000 per booking.
Valid until 4 September 2025 and applicable to all new Fred. Holidays package bookings made during this period, the incentive rewards agents with Amazon vouchers based on the booking value.
Fred. Holidays has also put a strong trade campaign in place which includes a Fortnum & Mason hamper to tea parties with the local BDM, and agency visits by the company’s four business development managers.
Additionally, Fred. First webinars are bite-sized, 20-minute training sessions available on demand.
Seven episodes are live, with an eighth launching soon that will focus on the Crafted for the Curious campaign.
Agents also get access to the complete campaign pack, a toolkit designed to help agents promote these new holidays.
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Learn more about : Fred. Holidays ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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