Fred. Holidays launches new booking incentive

National Travel Agent Day marks the launch of Fred. Holidays’ latest trade initiative, The Experts’ Pick.

It focuses on river, ocean and expedition cruising in time for the wave booking period and CLIA Cruise Week.

The campaign features top-selling products plus an incentive that rewards agents with up to £1,000 for every Fred. Holidays package booking they make.

There is an additional £25 for any package that includes a river, ocean or expedition cruise element.

The 32-page The Experts’ Pick campaign features 23 of Fred. Holidays river, expedition and ocean products chosen to showcase popular journeys.

Each holiday includes flights, transfers and pre- or post-cruise accommodation along with exclusive extras such as access to an airport lounge, a free tour or a complimentary upgrade.

Laura Wilson, head of business development at Fred. Holidays, said: “Each of these products has been carefully selected by our experts to showcase to agents and their customers the very best in river, ocean and expedition cruise.”

“I’m confident that agents will appreciate these ready-to-book packages as well as the generous new booking incentive which rewards them for all their support.”

River cruise highlights:

Nine products on the Mississippi, Columbia & Snake River, Douro, Mekong, Rhine and Danube, as well as the Kerala Backwaters as Fred. Holidays has seen significant growth in India 2026 sailings with Pandaw.

Cruise lines featured are American Cruise Lines, Amadeus River Cruises, Viva Cruises and Pandaw.

Added extras include free airport lounge access, bottle of Portuguese wine, Lonely Planet guides, drinks package, onboard credit and wine and fruit basket.

Expedition highlights:

Two itineraries with National Geographic-Lindblad Expeditions in the Galápagos and Antarctica.

Added extras include free airport lounge access.

Ocean cruise highlights:

Some of the itineraries featured qualify for Fred. Holidays recently introduced out-of-date range package guarantee.

A brand new product featuring Cunard and Venice Simplon-Orient-Express as luxury rail and sail continues to be highly sought after.

The return of Fred. Olsen Cruise Lines fly/cruise packages for 2026.

A no/fly option with Fred. Olsen Cruise Lines as demand for rail travel increases.

The inclusion of an Australia & New Zealand cruise with Australia fly/cruise bookings strong for winter 2026/2027

12 products in Canada & New England, Alaska, Hawaii to French Polynesia, the Caribbean, the Mediterranean, the Adriatic, Asia and Australia & New Zealand.

Added extras include a Quebec walking tour, a Vancouver city tour, a Pearl Harbour memorial tour, free airport parking, complimentary Champagne, Singapore city tour, cabin upgrade and drinks package with Wi-Fi.

The Experts’ Pick brochure is being distributed to 400 partners and business development managers will be visiting agents in their regions to hand deliver further copies.

A digital version, along with additional sales assets, is also accessible via the Agent Portal at www.agentfred.co.uk.

To celebrate the launch of the new campaign, Fred. Holidays is introducing a new trade incentive offering travel agents the chance to claim up to £1,000 per booking.

Valid from 5 September to 31 October 2025, and applicable to all new Fred. Holidays package bookings, the incentive rewards agents with Amazon vouchers based on the booking value.

An additional £25 voucher will be offered for any package booked that includes an ocean, river or expedition cruise element.