Fred. Holidays names Head of Sales for Asia river cruise brand Pandaw
Fred. Holidays has appointed Joseph Grimley head of sales for specialist Asia river cruise brand Pandaw.
This new appointment will allow Pandaw’s UK GSA Fred. Holidays to focus on driving business forward and raising public and travel trade awareness of the Pandaw brand and product.
Grimley joined Fred. Holidays as a Business Development Manager earlier this year and, in his new role, will remain part of the Fred. Holidays team while focusing on the Pandaw brand.
“Since joining Fred. Holidays I have been really taken with the Pandaw story, it’s products and the brand. I am absolutely delighted to be taking on this new role,” Grimley said.
“Over the coming weeks, I will be formulating a sales strategy aimed at raising awareness of the brand and equipping travel agents with the knowledge and tools to sell it.”
Paul Strachan, owner of Pandaw, added: “We are delighted to welcome Joseph on board at Pandaw. The UK remains our largest and most important market share and we look forward to bringing the Pandaw experience to a broader market.”
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Learn more about : Fred. Holidays ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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