Fred Olsen appoints dedicated sales manager for river cruising
Fred. Olsen Cruise Lines has confirmed the appointment of Keith Norman as its first-ever dedicated river sales manager, with effect from January 1, 2019.
Norman, who is currently sales manager – Affinity, will report into head of sales Mike Evans and will be responsible for a small, dedicated team, aimed at growing sales across all distribution channels to facilitate the future expansion of Fred Olsen’s river cruise product, currently operated on Brabant.
Fred. Olsen has recently confirmed its commitment to the continuation and growth of its European river cruise product – which started with its inaugural cruise season in April 2018.
Norman said: "I am thrilled to be given this opportunity to grow and build upon the success of our popular Brabant sailings in Europe.
"The new river sales manager role gives Fred Olsen a dedicated resource and focus to ensure that we can extend our presence within the competitive river cruise market.
"Longer-term, we would like to grow our river cruise fleet and continue to bring the best of our ocean product to the river cruise market."
Mike Evans said the new appointment comes ‘comes at an important time for our river cruise offer, which has steadily been gaining in popularity’.
He added: "There is an increasing appetite for Fred. Olsen’s friendly, more intimate style of river cruising, and Keith has the expertise and enthusiasm to be able take us to the next level."
The 156-guest river ship, Brabant, will be building upon the success of its first river cruise season with an expanded programme of 33 departures in 2019, from April to November, with durations between five and 25 nights.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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