Frontier appoints first customer experience VP
Frontier Airlines has appointed Deborah Price to the position of vice president – customer experience.
This is a newly created role as Frontier aims to improve customer care – an area it has often been criticized for.
She will also be responsible for inflight service operations.
Price has 22 years’ experience in the airline business, and was previously vice president of the Houston hub for Continental Airlines.
"This is an exciting time to be at Frontier as the airline rebrands itself into an ultra-low cost carrier without sacrificing service," Price said in a statement.
"We have a great opportunity before us to excel for our customers as we continue to offer our unique brand of Low Fares, Done Right."
CEO David Siegel said: "I’d like to welcome Debbie to the dynamic new leadership team we’ve created at Frontier. Combining these two important customer facing departments is critical to providing a better low fare experience."
"Debbie will be instrumental in helping integrate the airlines’ soft touches such as our friendly onboard service with enhanced technology such as new passenger service system."
Frontier also announced a new route from its Chicago O’Hare focus city to Fort Myers, Florida.
The seasonal service will fly three times a week from February 12 through April 28, 2015, using an Airbus A319.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026