Frozen movie leads to adult demand for Lapland
Thomson has seen a surge in bookings for Lapland from couples following the runaway success of the cult Disney’s musical Frozen.
Lapland, which is more usually sold as a Christmas destination for families, is attracting loved-up twosomes due to the film’s popularity, said Thomson product director Mark Hall.
Frozen, which became the fifth highest grossing film of all time last winter, has already become a Disney classic, due in part to its catchy songs, including ‘Let it Go’ and ‘Do You Want to Build a Snowman?’.
Online searches for couples breaks in Lapland have risen 15% this year.”Although Lapland remains a firm family favourite destination with thousands of children excited to meet Santa Claus, there is no doubt that the massive universal appeal of the Frozen movie has driven thousands of couples to book a enchanting short break in the snow this winter,” said Hall.
“The region’s idyllic landscape, crackling fires and magical activities are persuading more and more couples to book a romantic break or even say ‘I do’ in this winter wonderland over the festive period.”
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season