G Adventures establishes new holding company

Tuesday, 17 Jan, 2023 0

G Adventures has established a new holding company

It will bring existing and new brand acquisitions under the same parent brand, called G Travel Community (GTC).

The purpose of GTC is to create a community of travel companies that have ‘community-led growth’.

The current brands joining GTC are G Touring and TruTravels, both based in the UK.

Planeterra, G Adventures’ non-profit partner, will also benefit from this ‘shared services’ model.

All brands will be supported from a centralised admin standpoint.

Each brand retains its own sales and marketing function, customer services, product development and tour operations.

The launch of GTC also marks a number of senior leadership changes.

G Adventures founder Bruce Poon Tip becomes chairman.

COO Jeff Russill will be the chief executive officer of GTC, overseeing the G Adventures, TruTravels and G Touring brands.

Ben Perlo, currently MD for G Adventures in the US, will take on the role of president and CEO for the G Adventures brand, in addition to his current role in the short-term.

Perlo will remain based in Boston.

“GTC the travel community signifies a sense of community, so it’s exciting to see this be fully embraced internally.” Poon Tip said

“Everything we do is about having a greater impact.”

The GTC holding company is now fully operational.

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Learn more about :   G Adventures ( United Kingdom )  


Ray Monty

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