G Adventures establishes new holding company

G Adventures has established a new holding company

It will bring existing and new brand acquisitions under the same parent brand, called G Travel Community (GTC).

The purpose of GTC is to create a community of travel companies that have ‘community-led growth’.

The current brands joining GTC are G Touring and TruTravels, both based in the UK.

Planeterra, G Adventures’ non-profit partner, will also benefit from this ‘shared services’ model.

All brands will be supported from a centralised admin standpoint.

Each brand retains its own sales and marketing function, customer services, product development and tour operations.

The launch of GTC also marks a number of senior leadership changes.

G Adventures founder Bruce Poon Tip becomes chairman.

COO Jeff Russill will be the chief executive officer of GTC, overseeing the G Adventures, TruTravels and G Touring brands.

Ben Perlo, currently MD for G Adventures in the US, will take on the role of president and CEO for the G Adventures brand, in addition to his current role in the short-term.

Perlo will remain based in Boston.

“GTC the travel community signifies a sense of community, so it’s exciting to see this be fully embraced internally.” Poon Tip said

“Everything we do is about having a greater impact.”

The GTC holding company is now fully operational.

Related News Stories :   Flight Centre, Intrepid join forces for free holiday giveaway     Intrepid to debut women only tour in Pakistan     Jet2holidays launches Algarve golf packages     Which? calls on government to save holiday protections     Wendy Wu Tours prepping for restart of China tours     Regent launches family holiday collection  

Learn more about :   G Adventures ( United Kingdom )