Genting Cruises links with China Southern Airlines for fly-cruise partnership
Genting Cruise Lines has inked an agreement with China Southern Airlines to establish a fly-cruise partnership.
It is focused on Guangzhou with the aim of making the city a major air and cruise hub.
Asia’s largest carrier will join with Genting brands Star Cruises and Dream Cruises to share resources in product development, sales, marketing and promotions with a new ‘Air + Cruise + Travel’ programme targeting leisure and MICE groups.
"As the first cruise line dedicated to the development of the cruising industry in Southern China, Genting Cruise Lines is pioneering this cross-industry strategic collaboration with China Southern Airlines to initiate the full-fledged launch of the fly-cruise concept in China," said Kent Zhu, president of Genting Cruise Lines.
"It is our goal to expand the source market of Guangzhou, propelling the advancement and development of the cruising industry in the country."
The fly-cruise partnership officially launches on June 28.
To kick off the programme, one million China Southern Airlines loyalty members can get exclusive onboard dining credits when booking a fly-cruise package including direct flights from any of 40 cities in China.
"This partnership on the promotion of fly-cruise will leverage on our extensive route network of Chinese and Asian destinations, as well as the strategic fleet deployments of Genting Cruise Lines to set an unprecedented quality of fly-cruise travel that allows seamless connections between the air and the sea," said Laijun Luo, director general of the commercial steering committee at China Southern Airlines.
It is also being supported by the Tourism Administration of Guangzhou Municipality which will host the Guangzhou Cruise Tourism Culture Festival where the fly-cruise programme will be heavily promoted.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements