Going Ape for Yorkshire
Monday, 29 Sep, 2009
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A new marketing director has been named for tourism agency Welcome to Yorkshire.
Marcus Falconer is to lead its marketing team as marketing director, moving from UK high ropes course adventure company Go Ape.
As head of marketing he played an instrumental role in guiding the development of the Go Ape brand and marketing during the last four years.
He joins Welcome to Yorkshire following the organisation’s recent rebrand from the Yorkshire Tourist Board.
Chief executive Gary Verity said: “We’re thrilled to welcome Marcus to the team. He’s arrived at an exciting time in the development of our national and international brand and will lead on a range of marketing initiatives including our award winning campaign ‘A long weekend in Yorkshire isn’t long enough’.”
Falconer said: “I aim to build on our awards and other major coups such as hosting the opening stage of the Tour of Britain, Clipper 09-10, and hosting a leg of the Mountain Bike World Cup in 2010.
“I will lead the team in targeting domestic and key international markets to make Yorkshire the destination at the forefront of people’s minds.”
Welcome to Yorkshire has seen recent marketing success, including winning TravelMole’s Best Tourist Board website for www.yorkshire.com and the International Business Forum’s award for innovation in marketing.
by Phil Davies
Phil Davies
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