Going Ape for Yorkshire
Tuesday, 29 Sep, 2009
0
A new marketing director has been named for tourism agency Welcome to Yorkshire.
Marcus Falconer is to lead its marketing team as marketing director, moving from UK high ropes course adventure company Go Ape.
As head of marketing he played an instrumental role in guiding the development of the Go Ape brand and marketing during the last four years.
He joins Welcome to Yorkshire following the organisation’s recent rebrand from the Yorkshire Tourist Board.
Chief executive Gary Verity said: “We’re thrilled to welcome Marcus to the team. He’s arrived at an exciting time in the development of our national and international brand and will lead on a range of marketing initiatives including our award winning campaign ‘A long weekend in Yorkshire isn’t long enough’.”
Falconer said: “I aim to build on our awards and other major coups such as hosting the opening stage of the Tour of Britain, Clipper 09-10, and hosting a leg of the Mountain Bike World Cup in 2010.
“I will lead the team in targeting domestic and key international markets to make Yorkshire the destination at the forefront of people’s minds.”
Welcome to Yorkshire has seen recent marketing success, including winning TravelMole’s Best Tourist Board website for www.yorkshire.com and the International Business Forum’s award for innovation in marketing.
by Phil Davies
Phil Davies
Have your say Cancel reply
Most Read
TRAINING & COMPETITION
Posting....
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive