Gold Medal reveals new branding
Gold Medal is to overhaul its website with improved functionality in the new year.
The long haul operator is making the changes following a rebranding unveiled at the ABTA Travel Convention in Tenerife.
The company is also relaunching its Farebank rewards scheme for agents at the end of the month.
Research amongst agents and consumers has led to changes in the operator’s six brochures.
Sister brand Pure Luxury will issue a new brochure early in 2008 offering “indulgent” holidays.
Sales and marketing director Ruth Connor said: “The new branding is truly representative of Gold Medal and will help us position ourselves as a serious long haul tour operator.
“The branding exercise has enabled us to review our product offerings and hopefully deliver a product the agent is proud to sell.”
by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools