Google sells Frommer’s brand back to 83-year-old founder
Arthur Frommer, the 83-year-old founder of travel guidebook company Frommer’s, has bought back the rights to the brand from Google.
Frommer founded the company in 1957 and sold it to publisher Simon and Schuster in 1977.
Last August, Google purchased Frommer’s from fellow publishers Wiley and Sons.
Following the purchase, there were reports that Google planned to stop producing the printed guide and move it to online only. Google refused to comment on the reports.
Now it is back in hands of its founder, Arthur Frommer told news agency AP he wants to continue publishing the guides in both print and electronic form and operate the Frommer’s website.
Google said the travel content it had acquired from Frommer’s has been integrated into its various online services, such as Google Plus and Maps.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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