Granny’s holiday hotspots back in fashion
Overseas destinations that were holiday hotspots in previous generations are making a comeback.
Upmarket operator Inspired Luxury Escapes reports destinations such as Marrakesh and Malta that became trendy in the 1960s or 70s are becoming popular among a new, younger audience, with a 180% increase in year-on-year bookings for Madeira and bookings to Malta doubling in the past 12 months.
Marrakesh has seen a resurgence over the past three years and has overtaken Egypt as Inspired Luxury Escapes’ leading destination in North Africa.
General manager Paul Constable said: "When it comes to travelling, every generation likes to think they’ve broken new ground, but our figures show many people are following in their parents’ – and grandparents’ – footsteps and re-discovering some of the fabulous destinations previous generations flocked to."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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