Green Tourism teams up with Travel Counsellors
Sustainability certification firm Green Tourism has formed a strategic partnership with Travel Counsellors.
The collaboration is a response to increasing consumer demand for sustainable travel experiences.
It will help Travel Counsellors’ direct contract hotels gain Green Tourism’s internationally recognised sustainability certification.
Green Tourism’s standard, is recognised by the Global Sustainable Tourism Council (GSTC).
It allows businesses to demonstrate credible engagement with sustainability issues to leisure and corporate guests.
Green Tourism is also now compliant with the Travalyst coalition criteria, which aims to create industry alignment and consistency in sustainability certifications across travel booking platforms.
Supported by sustainability consultancy Mission: Net Zero, the new initiative offers hotels and hospitality businesses a sustainability roadmap towards earning Green Tourism’s certification.
Participating hotels will be guided through the process, from energy efficiency and carbon footprint reduction to water conservation.
Other benefits to partners include 10% off Green Tourism’s annual fees for the lifetime of membership, third-party verification, and tailored guidance for continual improvement in responsible tourism practises.
Travel Counsellors’ August 2024 Travel Tracker report revealed that 45% of holidaymakers surveyed are now considering more sustainable travel options.
Andrea Nicholas, CEO of Green Tourism, said: “This groundbreaking arrangement will help more businesses make positive impacts and cost savings.”
Related News Stories: Experience Kissimmee teams up EPL team Brighton Breaking Archives – Page 569 of 1519 – TravelMole News Archive – Page 988 of 9294 – TravelMole Craven Cottage to host Travel United Cup WestJet teams up with Accelya for NDC transformation Air India teams up with digital vouchering firm iCoupon Sustainable Archives – Page 136 of 749 – TravelMole Sustainable Archives – Page 251 of 749 – TravelMole News Archive – Page 965 of 9294 – TravelMole First Class Holidays teams up with Wendy Wu for Japan Tours offering
Related News Stories: Travel Counsellors - Green Tourism Travel Bulletin on LinkedIn: Travel Counsellors makes eco ... Susan Gellatley - Destination Manager - British Airways Holidays ... Suzanna Pinder - Travel Counsellors Travel Counsellors and Green Tourism Join Forces - Financial News Cornel Schalkwyk - Travel Counsellors Milka van Dam - Springer - General Manager Travel Counsellors ... Neil Maslen - Travel Counsellors Sustainable Tourism For Development #IY2017 UN International Yr Sarah Bolton - Travel Counsellors
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026