Greenlight appoints social media director
Greenlight has appointed Anna O’Brien as director of social media.
The independent search and social marketing agency claims it has seen the number of clients which it offers social media optimisation services to grow.
O’Brien joins from Citibank, New York, where she served as vice president of social media and created the initial roadmap and strategy for its social media presence, integrating social technology into various aspects of the programme.
Andreas Pouros, chief operating officer at Greenlight, said: “Anna’s appointment places Greenlight immediately at the top of the social media marketing arena, firmly transforming the agency into a leader in the engagement marketing space.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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