Guernsey unveils first TV ad campaign in 10 years
VisitGuernsey will launch its first TV ad in 10 years this weekend.
Starting from Sunday (February 1), three ads will air, set in spring, summer and autumn.
They will be voiced by Guernsey girl, fashion designer and TV personality Dawn O’Porter, who first found fame through her appearance on the BBC documentary Super Slim Me.
The month-long campaign will highlight ‘unique Guernsey sites and produce’, each with the new brand motto running through the narrative, ‘Great Things Happen In Guernsey’.
The ads are part of VisitGuernsey’s wider strategy for 2015 which incorporates a new brand identity and website.
The new brand has been developed to target VisitGuernsey’s traditional core audience, appeal to new audiences, and help extend the season.
Guernsey believes its core audience are visitors aged 45-plus who enjoy walking, heritage and good food.
It believes new audiences include ‘playground seekers’; those aged 33-54 who are married or co-habiting, are high earners and book two-four holidays a year and ‘spirited independents’; those aged 35-64 with no children living at home who take up to six short breaks a year.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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