HAL appoints new SVP of revenue management
Holland America Line has announced the promotion of Beth Bodensteiner as senior vice president, revenue management.
Reporting to president of Holland America Line Orlando Ashford, Bodensteiner will oversee all revenue management programs.
"Since joining the company more than a decade ago Beth has consistently demonstrated a level of professionalism and expertise that have been instrumental in the company’s planning and decision making," said Ashford.
"This promotion recognizes not only her vast contributions, but also the great dedication and leadership."
She was previously Holland America Line’s vice president of revenue management and product marketing and has also served as director, cruise marketing for voyages, and cruise marketing director for Caribbean and North America.
She joined HAL’s marketing department in 2003 after working as a program manager with Bellevue, Washington based Zebra Hill Marketing.
Bodensteiner graduated with an English degree from the University of Washington.
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