Hawaiian Airlines is dropping its three times a week service to Taiwan, less than a year after its inaugural flight.
Citing low demand for the route, Hawaiian will end the service on April 7.
Hawaiian faced direct competition with China Airlines, which also flies the route thrice weekly and Hawaii tourism official Peer Lim said the two airlines had been engaging in a price war over the last few months.
The route’s 294-seat Airbus 330-200 will be reassigned to the carrier’s existing non-stop Honolulu-Seoul service which will fly five times a week.
Hawaiian CEO Mark Dunkerley said he expected an upturn in passenger loads when the US visa waiver program added Taiwan but this has not materialized, partly due to the lack of awareness of Hawaii as a destination among Taiwanese.
The carrier also recently announced the suspension of its Honolulu-Fukuoka daily service.
Despite this, passenger loads on the Seoul route remains high.
"The demand in peak travel days in South Korea has encouraged us to deploy our larger A330 aircraft on that route," said Dunkerly.
The airline recently announced a Honolulu-Beijing service, due to begin April 16.
