"Hell no," say Canadians
The Canadian Broadcasting Corporation has refused to run the “Where The Bloody Hell Are You” ad during family television programming because of the word “hell,” Toronto’s Globe and Mail newspaper reported today.
“It just shows you the different taste levels of audiences in various cultures,” CBC spokeswoman Ruth Ellen Soles told the newspaper.
“‘Hell’ is a problem for us in terms of kids and family viewing. It comes under the category of ‘taste’ and in these situations we listen to what our audience tells us.”
The head of Telecaster said that although it had approved the ads, it would flag them so individual broadcasters knew they contained objectionable language.
“Those are words that we would generally have problems with. They’re on our list of bad words because we don’t want kids picking up on that,” said Jim Patterson, president and chief executive officer of the Television Bureau of Canada, which runs Telecaster.
And to think we were told that $6 million worth of research had cleared the way for a trouble free campaign.
Graham Muldoon
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