Hello to the Homads
Noticed more clients coming in to book their holidays with mum and dad in tow? You’ve been dealing with a new breed of customer – the homad.
According to a survey of 20-somethings by holiday home website Holiday-rentals.co.uk, people are choosing to take a Holiday On Mum and Dad (HOMAD) to save money during the recession because many of them know that they will be picking up the tab.
More than half of the 2500 people surveyed said they are considering a trip with their parents this year with 14% of those saying they have already booked their big family trip.
The poll revealed that three quarters reckon their parents would pay something towards the cost of the holiday, with a lucky 18 per cent of those saying their parents will foot the entire bill.
And 64 per cent admitted they would happily go away with family who offered to pay, even if they couldn’t stand spending a lot of time with them.
Holiday-Rentals.co.uk MD Courtney Wylie said: “As young people suffer in the credit crunch, more 20-somethings than ever are choosing to go on holiday with their folks. Holiday costs can soon add up, but children – of all ages – shouldn’t be embarrassed by turning to their parents for financial help.
”Going away as a larger group can really help to keep the costs down and holidaying with your parents can even help you recreate the fun trips you had as a child.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events