Highlife set for relaunch
Thistle-owned short breaks operator Highlife is relaunching next month and is set to offer its first holidays overseas.
Highlife has teamed up with hotel companies in Europe and the Middle East as Thistle does not currently operate hotels outside the UK, although details of the third parties have not yet been disclosed.
The operator’s website, www.highlifebreaks.co.uk, was upgraded last year ahead of the relaunch and currently redirects customers to a co-branded Lastminute.com website to book breaks outside the UK.
Highlife receives 60% of its business through the retail trade, who will receive the 2005 brochure in late April.
As well as containing overseas breaks for the first time, the new brochure will see Highlife’s debut into the premium market with more four star international products available.
Last year over 150,000 Britons took breaks with the operator with an average booking of £220. Highlife says the relaunch is a response to an increase in overseas and speciality short stay travel.
Report by Ginny McGrath
Ginny McGrath
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive