Hilton introduces its new lodging category, “Apartment Collection by Hilton”
Hilton is again growing its portfolio of brands. The U.S. hospitality group has unveiled Apartment Collection by Hilton, a new lodging category designed to meet growing demand for flexible, apartment-style accommodations that blend the comfort of home with Hilton’s trusted hospitality standards.
The brand will launch in the first half of 2026, with initial U.S. properties developed in partnership with Placemakr, a leading operator in the furnished apartment sector.
Apartment Collection by Hilton expands Hilton’s presence in the fast-growing short-term and extended-stay apartment market. The launch builds on Hilton’s existing inventory of roughly 10,000 apartment-style units, with plans to add up to 3,000 new units through the Placemakr partnership. Hilton expects further growth through additional franchise agreements with multifamily property owners in the coming years.
The new brand is designed for a wide range of travelers and stay lengths, offering studio to four-bedroom fully furnished apartments suitable for family vacations, group travel, relocations, and extended business stays.
Units feature chef-ready kitchens, separate living areas, on-site laundry, and smart amenities that support daily routines. Properties will be located in sought-after urban and suburban destinations, providing access to both major attractions and local neighborhoods.
Each Apartment Collection by Hilton property will be hosted with dedicated on-site teams available 24/7, ensuring consistency, care, and reliability across the portfolio. Guests will also have access to shared amenities such as fitness centers, with select properties offering rooftop pools, terraces, communal workspaces, and on-site dining or retail.
The brand debuts through a strategic partnership with Placemakr, which brings nearly a decade of experience converting multifamily buildings into hospitality-driven furnished apartments. Placemakr works with building owners to transform either entire properties or selected units into short-term rentals.
Hilton President and CEO Chris Nassetta said the new brand reflects the company’s continued evolution in response to guest demand. “Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” he told.
All properties will be integrated into Hilton’s booking platforms and Hilton Honors loyalty program, allowing members to book directly, earn and redeem points, and enjoy benefits such as exclusive discounts and free Wi-Fi. Initial destinations available for booking in 2026 include New York City, Washington, D.C., and Atlanta.
Apartment Collection by Hilton further strengthens Hilton’s portfolio of 26 brands and underscores its strategy to offer guests more choice, flexibility, and consistency across every type of stay.
Related News Stories: Hilton unveils major overhaul of its Honors Loyalty program Canopy by Hilton enters South Africa Hilton - TravelMole News Archive - Page 2417 of 9659 - TravelMole Accor unveils its most anticipated openings in 2026 - TravelMole Carnival unveils new Miami HQ campus Cruise.co.uk introduces online booking Trip,com launches all-in-one business travel solution Emirates expands Premium Economy with new A350 routes worldwide CAL reaches new SkyTeam 'Aviation Challenge' SAF milestone
newadmin
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025