Hilton launches sustainable, healthy meetings program
Hilton Worldwide has launched a new MICE program aimed at promoting healthy habits for meeting professionals and offering more sustainable options for events.
Called ‘Meet with Purpose,’ the program was developed based on feedback from customers and Hilton sales teams.
It provides more environmentally sustainable choices for event management which are designed to work in tandem with companies’ corporate responsibility goals.
The initiative has two components; the first is ‘Mindful Eating,’ which inspires meeting planners to ensure minimal food wastage at events and encourage healthy eating options.
This includes establishing central water stations with reusable containers, better portion control, and sourcing local products.
The second component ‘Mindful Meeting’ promotes sustainable solutions to resource usage such as paperless registration and efficient energy use in meeting rooms.
"Today’s meeting attendees seek greater meaning in their event experiences and expect event planners to consider the broader implications of the meeting itself," said Lesley Brasesco, Hilton’s managing director of sales effectiveness for the Americas.
"Meet with Purpose offers meeting professionals a menu of options that make it easy to incorporate sustainable, impactful and healthy choices."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025