HolidayTaxis reduces clicks for online bookings
Airport transfer provider, HolidayTaxis.com, has got its online booking process down from four clicks to three after a website upgrade.
It said the move has decreased is exit rates by 20%.
The company’s website has also been improved for customers using mobiles and tablets, while security measures have been tightened, with 3D Secure and PayPal across all platforms.
"This will be a welcome relief for consumers, who find themselves increasingly aware of the necessity for secure payment options when buying online," said a spokesman.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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