Hong Kong tourism says ‘Hello’’ to the world
Hong Kong tourism is ready to say “Hello Hong Kong,” to foreign travellers.
The new campaign hopes to ramp up the tourism recovery with a host of travel incentives.
The Hong Kong Tourism Board is offering a giveaway of 500,000 air tickets, and free visitor vouchers called ‘Hong Kong Goodies.’
Dr Pang Yiu-kai, Chairman of HKTB, said: “Hong Kong is back on the map for global travellers, we are extending a big welcome to the world.”
The air tickets were bought during the pandemic to help keep local airlines afloat.
The ‘Hello Hong Kong’ promotional campaign rolled out globally.
It includes vibrant promotional content broadcast on 3,000 platforms worldwide.
A series of videos will feature business leaders, social influencers and Hong Kong celebrities, including Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen.
The 500,000 air tickets will be given away to different markets in phases, through Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, starting from March.
In the US and Canada, Cathay Pacific will be offering a limited number of discounted round-trip tickets to Hong Kong .
At least one million “Hong Kong Goodies” visitor vouchers will be distributed, for participating bars, restaurants, and attractions.
Hong Kong will host a year-round calendar of more than 250 events and festivals in 2023.