Hotelbeds adds IHG, Accor to Green Hotels Programme
Bedbank Hotelbeds has welcomed global hotel chains IHG Hotels & Resorts and Accor to its Green Hotel sustainable tourism programme.
IHG and Accor are the latest comoanies to join the programme which was launched in October 2020 and aims to highlight and promote sustainable tourism within the Hotelbeds portfolio.
IHG and Accor properties join thousands of hotels that are now certified as sustainable and promoted as such to Hotelbeds’ 60,000 travel trade clients via the ‘green filter.’
This provides details of certifications and offer tags.
To validate the 15,000-plus properties included in the Programme, Hotelbeds partnered with global certification companies to certify hotel properties following the criteria set by the Global Sustainable Tourism Council (GSTC.
The criteria is organised around four main themes – effective sustainability planning, maximising social and economic benefits for the local community, enhancing cultural heritage and reducing negative impacts on the environment.
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds said: "It’s great news that we can officially welcome IHG Hotels & Resorts and Accor to our Green Hotels Programme. They are obviously huge players in the industry and their involvement demonstrates the importance now being placed on sustainable tourism."
"Giving our travel trade clients the ability to easily filter searches for green hotels is becoming increasingly important both for them, but also for hoteliers and chains such as IHG and Accor."
It comes just a few weeks after Hotelbeds became one of the first travel companies to join Amazon and The Climate Pledge Commitment to become net zero carbon by 2040 as well as participating in the World Travel & Trade Council’s Sustainability Workforce.
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