Hotelbeds signs first ever airport partnership
Hotelbeds has signed a destination marketing deal with iGA Istanbul Airport, the first of its kind for the travel-tech company.
With the creation of a new destination marketing segment to attract professional travel buyers, Hotelbeds is securing special promotional rates on hotels and transfers in Istanbul.
It aims to offer its customers a new way to access the best prices and availability in the market.
“This exciting new partnership with iGA Istanbul Airport demonstrates the value of Hotelbeds as a marketing partner and the importance of engaging our B2B customers,” said Joe Sheller, Head of Global Destination Marketing at Hotelbeds.
In 2021, the Turkish hub carried 37 million passengers, 27 million of them international, making it the second busiest airport in the world for international passenger traffic.
Majid Khan, iGA Istanbul Airport VP Aviation Development said: “We are delighted to be the first mega hub to enter into a partnership with Hotelbeds.
“We are the largest airport in Europe, and we believe that the cooperation between Hotelbeds and iGA Istanbul Airport will increase awareness of our airport and Istanbul as a destination in North America, increasing US passenger traffic to this untapped market.”
Running until the end of December, the campaign will be promoted through the company’s two main distribution channels targeting Bedsonline’s retail travel advisors and Hotelbeds’ strategic customers in the United States.
Ray Monty
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