Hotels.com expands local language websites
Local language websites in Russia and Poland have been opened by Hotels.com.
The new sites are part of “aggressive” expansion plans across European, Middle Eastern and African markets over the next 12 months.
The launches see sites go live with IP-based country recognition, local-language interfaces and local currency pricing, according to the company.
Expedia-backed Hotels.com now operates local language sites in more than 20 European countries, which include UK, Germany, France, Italy, Spain, Scandinavia and Benelux.
EMEA marketing director Patrick Oqvist said: “We have been running highly successful English language sites in both countries for some time now, which have been drawing in a lot of traffic.
“However, to increase our presence as a key international player in the travel market, we know that local-language sites are key to unlocking the real potential in each market.
“While Russia and Poland are relatively undeveloped markets at this stage – at least compared to the main western European territories – we know that the online travel sector will grow rapidly in both markets in the next five years.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements