Hurtigruten Group Joins ATAS
Hurtigruten Group has joined the Association of Touring & Adventure Suppliers (ATAS), becoming the first-ever expedition cruise company in the association.
The membership gives ATAS agents access to Hurtigruten’s travel agent portal, agentportal.hurtigruten.com, arming them with the tools they need to help sell a Hurtigruten Expeditions or Hurtigruten Norwegian Coastal Express cruise to clients.
The portal offers information about destinations, ships and excursions, and access to customised marketing materials.
Mark Walter, Head of UK Sales at Hurtigruten Group, said; “We are delighted to be a member of ATAS, and to bring the Hurtigruten experience to those passionate about adventure travel. This is a great opportunity for us to align with agents who understand our brand, products and ethos and to showcase the very best of what we have to offer to customers..”
This year, Hurtigruten Group announced a series of new itineraries to lesser-explored destinations, including the Galapagos Islands, the Bissagos and Northern Russia.
Claire Brighton, ATAS Account Director said; “We are elated Hurtigruten have joined ATAS as our first expedition cruise member. ATAS are keen to broaden our membership to include a full array of adventure products to bring to our agent members.”
Learn more about : Hurtigruten Expeditions ( United Kingdom )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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